The establishment of Al Fidan building material in 2014 at Dubai in UAE. The trust that we were able to develop with our esteemed clients encourage us to evolve and expand, which manifested itself by opening our second branch in Sharjah in 2015, our innovative approach and hard work and the confidence respond in us by our customers expand further in Oman with 7 showrooms and 3 wholesale sections.

Al Fidan Group is 100% ceramic and sanitary distributer all over UAE, Oman, and Qatar, specialized marketing of high-quality Indian porcelain tiles and Oman tiles and EMMY Sanitary ware for every possible residential or commercial use, EMMY sanitary ware is our in house brand, we are an authorized dealer of AL MAHA CERAMICS, RAK CERAMICS AND AL-SHAMS CERAMICS in Oman, we founded in 2014 in Dubai with 6000 sqr mtr yard in sajaa Sharjah and 200,000 sqr yard in Oman, stock capacity 6 million US dollars.

Chairman of Alfidan Ceramics - MR. C P NAJEEB

CP Najeeb

Chairman

Our working philosophy is based on values of quality, innovation, experience, and hard work. It gives me an immense pleasure to announce that for a decade, Al Fidan Ceramic has attained steady growth, in spite of the overwhelming market challenges, and to offer our clients a luxurious, yet affordable lifestyle through its wide range of products that are carefully sourced from reputable manufacturers, our success is entirely attributable to the trust of our esteemed clients that we have gained through commitment and sincerity.

To be closer to our customers Al Fidan Group is offering dedicated management and highly qualified staff for a continuation of the trust on us by our customers, good work is our main goal, we can only achieve it through perseverance, enthusiasm, and involvement. All this has led Al Fidan Group up until now

Our Mission

  • Our mission is to provide a benchmark in the ceramic tile industry. 
  • Apart from providing top class products and services to our customers we wish to continue providing a healthy and friendly work atmosphere to our staff.
  • At Al Fidan Ceramics our mission is to maintain a gracious and professional relationship with our ancillary industry. 
  • Our mission involves working with integrity, team work, commitment, agility and innovation.

Our Vision

  • At Al Fidan Ceramics our vision is to become the leader in the ceramic tile industry both in quality and innovativeness. 
  • We wish to provide exquisite product with distinguished quality in a market segmentation.
  • To make our products within easy reach of every potential customer our dream is to expand our distribution network to every corner of the country.
  • To uphold quality at every stage and maintain consistency to win the Trust of our Valued Customers Worldwide.
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